Mobinil - Branded Giveaway Collection

Mobinil was Egypt's leading telecom operator before its acquisition by Orange Telecom and subsequent rebranding to Orange Egypt. For this project, we designed a premium giveaway collection comprising a leather tablet cover, a structured organizer notebook, branded Post-its, and a to-do list pad. The artwork drew from Egyptian folklore as its visual foundation. Each section divider in the organizer features one of Salah Jahin's celebrated short poems — a cornerstone of modern Egyptian literature — paired with an original illustration inspired by the verse, hand-drawn by Dr. Ashraf Reda himself. A collector's piece as much as a corporate gift.